Gary
Bernier
Wizard of Digital
Websites should grease the path between advertising and sales. Your website should deliver brand continuity across your offline and online advertising, as it should all feel connected and integrated, not fractured. Your website should also reflect the personality and culture of your organization to build bonds. I integrate your message and optimize your client’s journey to increase your lead count.
Who I Help
I help those who know something’s not right but can’t put their finger on it. Those who know they should get a direct answer to questions. NOT tech speak and gobbley gook. People who understand it’s a journey of continuous improvement and that the law of diminishing returns exists. Business owners looking for a long-term solution, not a quick fix. I can help you if you want to focus on growing your business, not on the latest digital shiny object from the most recent conference.
What I Do
Your website represents the connection between the end of your offline and online advertising efforts and the beginning of your sales process (the initial communication: chat, email, web form, online booking). My job is to make that connection as greasy as possible to ensure the maximum number of people enter the top of the sales funnel. Digital advertising metrics are only helpful if they increase the business’s lead count.
Your Website:Â
- Integration—Find ways to ensure the website is 100% integrated into your offline advertising and marketing to provide a seamless experience.
- Improvements and maintenance. I will make any necessary improvements to provide a better customer experience and keep Google happy, including any essential maintenance and mobile optimization.
- Posting of blog content created by anyone in your business. (I do not create blog posts on your behalf.)
- Weekly link checking to ensure the site is working correctly.
- Ticketing to ensure all work is tracked, recorded, and communicated.
- Quarterly Review of website recordings and heatmaps to look for ways to improve your customer experience with the website.
Internet Advertising:
- Manage the Google Adwords (Bing Ads) Account (PPC), including ad creation and optimization and management of the Google My Business presence.
- Ensuring Google integration across all their components (Search Console, Analytics, Adwords, Google Local Services, and Google My Business).
- Management of any Social Media Advertising (Facebook, Instagram, LinkedIn) – Ad design
- Social Media Content Consulting, including recommendations and ideas to improve your presence on your Social Platforms.
Visual Ad Design & Production
- Visual brand guide
- Digital advertisement creation
Photography (TBD)
- If it makes sense for your business, you will receive one or two on-site photo shoots annually to create visual assets for the website, social media, or print advertising.
Getting Started
Are you interested in finding out what I can do for you? Then, book a FREE 90-minute Digital Marketing Session with me. In this session, you will learn the following:
- Three things you’ve never heard about SEO.
- How to watch people use your website.
- How AI has changed the digital advertising business.
Plus, you’ll be able to get your questions answered.
When you book your FREE Digital Marketing Session, you will receive some homework to complete so that you can get the maximum benefit from our time together.
Wizard of Ads Partner
One of the great honors of my life is that I was invited to become a Wizard of Ads Partner.
Wizard of Ads is an ad firm that works with local businesses worldwide. They are famous for using relational ad writing to win the heart, knowing that the mind will follow. “The mind will always create logic to justify what the heart has already decided.”
Celebrity Moments
Sports
“The way to get started is to quit talking and begin doing”
– Walt Disney –
Marketing
From the world of Comics
